Welcome to Impact Sponsorship
Powered by Mike Keech

Bring your investment to life...



Sponsorship Specialists and Thought Leaders - Extensive experience on brand-side, working with and maximising your agency value on underpinning your sponsorship portfolio and strategy. Global facing, local thinking with strong relationship based networks and result-driven expertise in China specifically Shanghai, Guangzhou, Shenzhen, Hong Kong, and Beijing.


We assist brands to find the right properties that align with your targeted audience/s/geography, defining clear objectives, and importantly leverage the s%#t out of it! We are your specialised sponsorship capability as a personalized seamless addition to your organisation. Clients have included New Zealand Fashion Week, Hurricanes Rugby, New Zealand Racing Board and FMG as examples. If you are needing the best match in searching for your next recruit in sponsorship, marketing or event let us help you target a first-class talent pool and to assist you to get the right fit. Other areas of work include but are not limited to athlete management, partnership marketing, new sponsorship matching, review of current sponsorship portfolio, sponsorship and leverage workshops, team development, partner acquisition both from a brand seeking to align with new partnerships and the rights holder seeking matched and relevant partnerships. 







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A showcase of some of the rights holders and brands that we've had the privilege to work with.

China Open - WTA and ATP
Scuderia Toro Rosso F1


A personable, self-aware, passionate relationship-based entrepreneurial marketer with a specific focus and expertise in leading sponsorship. With a career spanning more than 20+years across brand and rights holder that includes events, athletes, and education via his consultancy Impact Sponsorship. 

Mike landed in New Zealand from Australia early 2011 after securing a key role at DHL with the Sponsorship Team ensuring the maximisation of its first major investment as a global sponsor of the Rugby World Cup in 2011 that resulted in the brand exceeding expectation across the whole business and DHL building what is now a significant suite of sponsored properties. 


In his spare time, he is an active appointed Justice of the Peace, Co-Founder the Sponsorship Professionals Group - New Zealand & APAC and a Judge for the 2017 and 2018 NZEA Event Awards. With a focus on remaining a leading best practice sponsorship professional, Mike recently attended his 3rd IEG Sponsorship Conference in Chicago and was a judge for the Asia Sports Awards held in Bangkok. He also spoke on the evolution of sports media rights at the SPIA Asia Sports Conference streamed live on Twitter. He also attended the AUS-China Sports Summit held in Shanghai, China.


He continues to increase his global focus within the Chinese market working with a number of brands engaging government, corporates, agencies and key educational institutions.

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Let's Chat

Impact Sponsorship - Powered by Mike Keech

Global Base

Auckland, New Zealand &

Shanghai, China 

E: mike@impactsponsorship.com

M: +64274571002

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