Welcome to Impact Sponsorship
Powered by Mike Keech
Bring your investment to life...
360° Sponsorship Professional - Keynote, Panelist, Educator - Brand and Rights Holder
I'm here to help your brand achieve your outcomes and to add expertise across all things sponsorship. I have experience across brand, sport, education, tourism, and events.
Based in Auckland, New Zealand operating local, regional and global with expertise in the Chinese market and how to engage with the Chinese domestic market.
From driving sponsorship strategy, running education workshops for your team, one to one training and mentoring, too keynoting and panellist discussion and use of influencers. I run LinkedIn consultation to help you grow your brand and find direction includes how to use LinkedIn. Contact me for expertise across partnership marketing, new sponsorship matching, review of sponsorship, activation of plans, sales, leverage plans, partner acquisition both from a brand seeking to align with new partnerships and the rights holder seeking matched and relevant partnerships.
A showcase of some of the rights holders and brands that we've had the privilege to work with.
A personable, self-aware, passionate relationship-based entrepreneurial marketer with a specific focus and expertise in leading sponsorship. With a career spanning more than 20+years across brand and rights holder that includes events, athletes, and education via his consultancy Impact Sponsorship.
Mike landed in New Zealand from Australia early 2011 after securing a key role at DHL with the Sponsorship Team ensuring the maximisation of its first major investment as a global sponsor of the Rugby World Cup in 2011 that resulted in the brand exceeding expectation across the whole business and DHL building what is now a significant suite of sponsored properties.
In his spare time, he is an active appointed Justice of the Peace, Co-Founder the Sponsorship Professionals Group - New Zealand & APAC and a Judge for the 2017 and 2018 NZEA Event Awards. With a focus on remaining a leading best practice sponsorship professional, Mike recently attended his 3rd IEG Sponsorship Conference in Chicago and was a judge for the Asia Sports Awards held in Bangkok. He also spoke on the evolution of sports media rights at the SPIA Asia Sports Conference streamed live on Twitter. He also attended the AUS-China Sports Summit held in Shanghai, China.
He continues to increase his global focus within the Chinese market working with a number of brands engaging government, corporates, agencies and key educational institutions.
Impact Sponsorship - Powered by Mike Keech
Auckland, New Zealand &