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Precise Homes and the Harlem Globetrotters

Project type

Sponsorship

Date

July, 2024

Location

Auckland, New Zealand

Description

Precise Homes delivered on their sponsorship at the Harlem Globetrotters match at Eventfinda Stadium, showcasing authentic fan engagement and real value addition. Hosting 170 staff, customers, competition winners, and investors, they provided swag bags and unique experiences.

Highlights included:
- Precise Homes Fan Zone: 100 seats for guests, staff, and families.
- Supporting Champions: Hosted Westlake Girls High School basketball NZ Champs, recently returned from winning bronze at the Worlds.
- Exclusive Access: 60 customers and business partners enjoyed gold seating, while 10 had 'Hollywood' courtside seats.
- Fan Contests: Fans could win courtside bench seats with the Harlem Globetrotters.
- Meet-and-Greet: 20 lucky fans had a private pre-game meet-and-greet with the players, followed by on-court participation in the Harlem Globetrotters Magic Experience. This event included activations, photos, and Q&A sessions, creating lasting memories.
- Precise Homes also provided VIP entry for all special guests, complete with a hosted room for swag bags, photos, and fan cam access.

In stark contrast, brands often invest heavily in broadcast and advert spots that fail to connect with fans. For instance, during Game Three of State of Origin, Isuzu UTE Australia's advert disrupted the live broadcast, reducing the screen size and causing viewer backlash. This disruption negatively impacted the brand's association.

Precise Homes' approach focused on creating connections and positive memories that enhance the fan experience. Their sponsorship of the Harlem Globetrotters Auckland Tour exemplifies meaningful fan engagement, fostering positive brand associations and driving brand recall.

Transforming Sponsorship into Unforgettable Experiences: Placing the Fan at the Heart of Your Investment. In guiding brands through end-to-end sponsorships, the secret is understanding why and ensuring everything adds value, not disruption.