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Matching donations build community

Updated: Jun 25

Donation matching is a powerful tool for brands when supporting charities and gaining buy-in from the community because it demonstrates the brand's commitment to social responsibility and philanthropy while also engaging their customers, community and employees in a meaningful way.


Matching donations involves a brand pledging to match their customers', communities' or 'employee' donations to a particular charity up to a certain amount. By doing so, the brand doubles the impact of each donation, making it more attractive to give. This can encourage people who might not have otherwise donated to give, as they know their donation will go further and make a bigger difference.





In addition to encouraging giving, donation matching can also help to build trust and loyalty with customers, the community and employees. By demonstrating a commitment to supporting important causes, banks can show that they are more than just profit-focused and that they care about the well-being of their community.

Furthermore, donation matching can also help to strengthen the brand's reputation and differentiate itself from competitors. By supporting causes that align with their values and the values of their customers and employees, brands can establish that they are invested in making a positive impact in their community.


Overall, donation matching is a powerful tool for brands when supporting charities and gaining buy-in from the community because it allows them to demonstrate their commitment to social responsibility, engage their customers and employees in a meaningful way, build trust and loyalty, and strengthen their brand reputation.




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